Megan Weaver - space150

/ CLIENT

space150

/ ROLE

Branding

Graphic Design

UX Design

/ PROJECT DESCRIPTION

While there are concerns that AI might replace creative jobs, our objective was to demonstrate that AI can be a collaborator rather than a competitor, enhancing and augmenting human creativity rather than replacing it.

space150, the tech-driven creative agency based in Minneapolis, Minnesota, is widely recognized for its distinctive practice of rebranding every 150 days. To celebrate 50 versions and space150's unwavering dedication to pushing the envelope, we attempted to craft an entire brand identity using Artificial Intelligence (AI).

The logo concept was generated using ai tools (MidJourney, DALL-E, and Chat-GPT), but executed and refined in Adobe Illustrator.

The main sources of inspiration were drawn from Web I, including 3D forms, landscapes, and shades of blue.

The slide deck highlights one instance of the brand being expressed through organization materials.

Posters were designed to showcase the rebrand and attract prospective employees and clients.

Due to the frequent rebrand cycle, the website structure became disorganized. The user goals were redefined and informed the wireframes.

Consistent with the original project objective, the website content was populated using AI. ChatGPT was our copywriter, MidJourney our photographer, and DALL-E our graphic designer.

/ THANK YOUS

space150

/ RESULTS

The commitment to incorporating ai into our processes caught the attention of clients and contributed to a spike in new client relationships.

The biggest learning was AI should be regarded not as a threat to creative professionals but a tool to amplify creativity and streamline work processes, ultimately fostering more efficient and innovative outcomes.