CLIENT
OCD/MN
ROLE
Branding
Graphic Design
UI/UX Design
PROJECT DESCRIPTION
The founder of OCD/MN reached out about creating a new brand identity and website recommendations for her organization. OCD/MN provides individual and group therapy to community members who experience OCD and/or related anxiety disorders in Minnesota. The client felt like the current brand felt too sterile and didn't properly represent the organization.
The solution was to design a more playful identity that was more representative of both the organizations approach to care and their patients.
The solution was to design a more playful identity that was more representative of both the organizations approach to care and their patients.
The mood board encompassing client reference photos, served as a creative anchor during the branding process.
Logo variations were created to accommodate the broad suite of materials the organization frequently produces.
Various color combinations were checked for accessibility.
A brand book was created to establish and document brand standards, ensuring consistent and efficient branding moving forward.
The logomark features the reconfiguration of the "o" "c" and "d" from the primary logo into a smiling face highlighting the hope the organization instills in current and prospective patients.
THANK YOUS
Erin Venker
RESULTS
The biggest learning was that though crafting an identity distinct from competitors carries inherent risks, there is an opportunity to stand out and establish a fresh presence in the space.
